نویسنده : Dave Walters شابک : 9781119076575 تعداد صفحات : 256 توضیحات Behavioral Marketing Delivering Personalized Experiences at Scale کتاب زبان Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how ...